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mediatel the future of audio
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mediatel the future of audio

Since then she has become an Associate Director who is responsible for the delivery of campaigns across Audio, TV and Cinema. You can find longer, more detailed responses from some of the panellists on the Future of Audio website. PAMCo: Total brand reach of UK newsbrands, Five key takeouts from the latest PAMCo release for newsbrands, October ABCs: FT and Observer buck the trend as circulations drop, September ABCs: newsbrand circulations begin slow recovery, August ABCs: Newsbrand circulations plummet post-lockdown, Rajar Q1 2020: National stations and networks, Rajar Q4 2019: National stations and networks. Mediatel Events launches The Future of Audio. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. “Whilst [supermarkets are] getting more business than ever before, they’re still operating in one of the most competitive markets there is,” Damian Scragg, international general manager at audio analytics platform Veritonic, observed at the recent Mediatel Future of Audio digital conference. The audio boom “Podcasts and audio streaming have grown exponentially. In all of this, audio has prevailed as the trusted medium, able to deliver clear and concise information from respected news brands like LBC. Rak Patel: Here at Spotify, we have seen that as people around the world have increasingly moved inside over the past couple of weeks, music and podcast listening has changed in a number of ways. Reaping the benefits of social shopping. Don’t forget to check out Mediatel’s Future of Brands event on Wed 5 Feb. Helping publishers increase engagement, improve monetisation and drive new audiences. Ollie Deane: All of Global’s radio stations have enlisted the help of the biggest stars of music, news and entertainment, rallying the support of the nation and encouraging listeners to join in with a timed moment of applause to thank the NHS and front line staff who are battling coronavirus. Rak Patel: Not an audio advert but an audio campaign nonetheless, we have been so inspired and impressed by the Clap For Our Carers campaign which began on Thursday 26th March and is now running every Thursday across the country. Mediatel Events Ltd. Based in London (by Waterloo Bridge), Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. Please note that the editor may edit your comment before publication. Newswire; Media. Only 58% of Brits will still be watching traditional TV in five years, says survey Media professionals congregated from … News Editor, Mediatel News . The Future of Audio post event report is a whopping 40-page digital magazine featuring contributions from Oliver Deane, Rak Patel, Siobhan Kenny… Liked by Rob Laurence On Fridays we’re now running our 'Introduction to Mediatel Connected' training sessions via webinar. "As the appetite for audio advertising strategies grow and the landscape continues to evolve, there is a lot to discuss about how brands can use the powerful audio medium to their advantage in the future.”. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. Name * First Last. (Yep, I’d never heard of them either.) Dan Jennings: It brings back memories of broadcasting the day after the Twin Towers attacks of 911, and the boss giving me the option of hosting my show live on air the morning after, or replacing it with a more music, less talk breakfast show for the day. "Unlike a lot of other event launches I have personally been involved with, this doesn’t feel like we’re jumping on the bandwagon of the latest buzzword in media and advertising, nor does it feel like it is a subject that has been overexposed in the events world. Post your question on Twitter using #FTVAGlobal. What has impressed you by how audio has adapted to the current situation and what could the wider media industry learn from the example set by audio? People are turning even more to audio with the new … It was the first automated industry trading system, long before programmatic entered everyone’s vocabulary. Speaking at Mediatel’s Future TV Advertising Forum conference in December last year, Channel 4 CEO Alex Mahon said the broadcaster was “working to deliver” more data and addressable capabilities for advertisers, without sacrificing the quality, reach and scale of TV. Media consumption. But what happens when your creative flow is a no show? In a period of social isolation, mediums like TV and film face a harsh possibility of not being able to produce content, which means that a large amount of writers, producers and talent will creatively explore what they can do in the audio space. The Future of Audio In association with: Starting on Monday 6 April 2020 and running until Friday 17 April 2020, Mediatel News and Mediatel Events brought you The Future of Audio – a two-week digital experience of interviews, in-depth features, analysis, opinion pieces and a live streamed event on Thursday 16 April 2020. Radio and audio were regarded as […] Newspapers of the future will continue to be printed, as many consumers still prefer paper over tablets and smartphones, executives say. Contact us for more information on J-ET, Audiotrack or our RAJAR data engine. The popularity and growth of the audio medium was marked this week at Mediatel’s London conference ‘The Future of Audio ’. Read the entire report here. TV and addressable advertising in a transforming media landscape. Welcome everybody to this special virtual roundtable debate for the Future of Audio fortnight. Future-facing, we can expect digital listening to all forms of audio to continue growing and newer forms of audio to be more prevalent. Digital media consumption. Sam Crowther: Moving forward the briefs we are working on now have a focus on flexibility and being adaptive to reflect the correct tone whenever, wherever, however situations develop. Flickr logo icon. Our Chief Economist, Daniel Knapp will lead a panel on ‘How to Scale Audio… Dan Jennings: We have seen that the future of audio is omni-present. Editor, Mediatel News . The Coronavirus hub on the Radiocentre website is a constantly updated resource for radio stations and advertisers packed full of useful information. June 09, 2020. Newsline team who will review it shortly. Following the success of Trisonic’s session at Mediatel’s 2019 London event “The Future of . People are turning even more to audio with the new habits developing as a result of our all staying at home. Find Raymond Snoddy's email address, contact information, LinkedIn, Twitter, other social media and more. Home; About Us ; Mediatel Events Ltd. Based in London (by Waterloo Bridge), Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. Launched as a new classical music station in March 2019, it has become the perfect oasis of calm amongst the noise of social media and constant news updates, showing that it’s not just about being entertained or informed, but also about impacting our moods. Receive weekly round-ups of the latest comment, opinion and media news, Howard Bareham: Undoubtedly this crisis has been a challenge for the whole audio industry. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Since the advent of recorded music in the 19th century, music has been experienced as a static, one-directional process whereby the listener hears any … As Managing Director for Wireless Studios, and Director of Strategy for Wireless, Jimmy supports News UK’s growth and development in podcasting and live radio. Speakers. Reset your password In this article Joanne Lambert, one of our Group Account Directors, shares her key take-outs from Mediatel’s Future of Audio webinar. The fact that it was the idea of just one person, Annemarie Plas, that the whole nation has now got behind is such a powerful indicator of how people can come together in solidarity in times of crisis. Siobhan Kenny: Before this all happened, audio was booming and radio was at the heart of that audio revolution. READ MORE. Mediatel OOH Logo. In partnership with; Agenda. Look at the data. With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. Let’s Get Digital (Rajar Q4 2019) Article Blog. Please note that the editor may Ollie Deane, Director of Commercial Digital, Global; Rak Patel, Regional Head of Sales UK, Spotify; Siobhan Kenny, CEO, Radiocentre; Howard Bareham, Co-Founder, Trisonic; Dan Jennings, Production and Project Management Head, Wavemaker; Sam Crowther, Executive Creative Director, A Million Ads; and George Seed, VP Product, Cavai. A crisis is when an industry body really proves its value. “Every two weeks, our ‘Future of’ series will deliver a non-stop 14-day digital experience focusing on all the key subjects in media and advertising,” declares Steve Scaffardi, Head of Mediatel Events. Privacy Policy This role consists of agenda programming, speaker recruitment, marketing and branding of our events, operations, sales … See Solutions Mediatel has always been my go to source for the best media information and news, and now it … This panel was produced by IET Media, a technical network within the IET which runs events, talks and webinars for networking and education within the broadcast industry. Mediatel Conversations. Mediatel are the audio experts operating at the centre of audio trading, distribution and analytic processing. Trisonic founder adds insight to RAIN Summit. Dexcom manufacture glucose monitoring systems for diabetics. On October 15th, MediaTel hosted their first #FutureofAudio conference at the Soho Hotel. Clearly, mediation as dispute resolution has been around as long as disputes. MediaTel is bringing together experts in this space to explore developments across audio. At the recent Mediatel Future of Audio digital conference, representatives from Acast, Bauer Media and News UK all testified to record listening weeks since the UK went into lockdown; Acast also reported a 49% month-on-month increase in the number of people wanting to create new podcasts. Jeetendr Sehdev: ' The Pop Culture Scientist' June 01, 2020. 13th February, 2020. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. With us we have Ollie Deane, Director of Commercial Digital, Global; Rak Patel, Regional Head of Sales UK, Spotify; Siobhan Kenny, CEO, Radiocentre; Howard Bareham, Co-Founder, Trisonic; Dan Jennings, Production and Project Management Head, Wavemaker; Sam Crowther, Executive Creative Director, A Million Ads; and George Seed, VP Product, Cavai. I was recently invited by Mediatel, as part of their ‘The Future of Audio’ event, to nominate and comment on a recent audio ad that impressed me. Sam Crowther: Digital audio is a great 'at home' companion media, informative as well as entertaining. Moreover, in the next blog posts, we will explain why and how all these traditional channels … Find out more about the UK's most comprehensive aggregator of media data. The Future of Audio Manchester; Mediatel Events; Live Stream; About Us . Cheering the nation up with the humour we need to get us through this time plus broadcasting valuable public health information has been responsible for a huge uplift in listening. What has impressed us is how the commercial news and speech stations have excelled at providing balanced reporting of the current situation and have become a portal for accurate information. On the hub, you will also find a presentation, Rescue Remedy, which sets out how radio can help advertisers get through the current crisis. I believe that we’ll see the launch of the UKs first mental-health focused radio station. Dr Ranj, a TV personality and NHS doctor specialising in the wellbeing of young people, has been answering questions about coronavirus on Heart Breakfast with Jamie Theakston and Amanda Holden over the past few weeks. Starting at 9.05am BST we have The Future of Publishing, exploring ways in which the publishing industry can bounce back from the difficulties it has faced … We are providing "reminder" style ad creatives from 12pm-7.59pm as well as a clapping creative from 8pm-8:15pm each Thursday. Online. We often say that Spotify reflects what's going on in culture and we're certainly seeing that. “Whilst [supermarkets are] getting more business than ever before, they’re still operating in one of the most competitive markets there is,” Damian Scragg, international general manager at audio analytics platform Veritonic, observed at the recent Mediatel Future of Audio digital conference. Creative industries, by their very nature, require us to be, well, creative. On March 30, in response to the global lock down brought on by the coronavirus pandemic, Mediatel Events launched the first of what would be 10 digital events focusing on a wide range of topics from TV advertising to audio to media trading and deep dives into issues such as diversity and inclusion. I am currently head of Mediatel Events, responsible for running a portfolio of global conferences such as the Future of TV Advertising series in London, Manchester, Sydney, Toronto and Amsterdam, plus conferences such as the Future of Brands and the Future of Audio. The key … MediaTel is bringing together experts in this space to explore developments across audio. Create account, Steven Scaffardi, head of Mediatel Events, speaks with seven key figures from the audio world to discuss how they have dealt with the coronavirus crisis - and what they think is next for radio, streaming, podcasts and voice technology. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. Rak Patel: We're resilient and when it comes to audio, now more than ever brands are starting to think about how audio, combined with changes in people's behaviours and patterns as they stay at home, can be tailored to their specific needs. Company * Job title * Email * Terms and Conditions. Running from Wednesday 25 - Thursday 26 November, we will gather senior leaders and experts in publishing, OOH, TV, video, media trading audio, gaming and entertainment to look ahead to the future. SUBSCRIBE FOR EVENT UPDATES . Contact us for help, First time user? 24 Oct 2019 | Mesha Williams. Now please try to imagine what will happen in 10 years, when all these young users become the majority of media consumers. Radio and the audio revolution; The future of radio; Ad Revenues and Forecasts; Top Radio Spenders; Why use radio? Radio Bites, summarises in snapshots the value provided by commercial radio in difficult times. Round 6 now open for bids Audio Content Fund Round 6 is now open for bids, and will remain open until 5pm on 18th January. Watch now! I was recently invited by Mediatel, as part of their ‘The Future of Audio’ event, to nominate and comment on a recent audio ad that impressed me. Mediatel Audio Logo. The power of sound to lift our state of mind is proven and it’s been fascinating to see the rise of stations like Scala Radio during the crisis. I’ve been proud to see that response from an agency that really cares about its work, and those that invest in us. Got a question for a presenter or panel? More of us are now choosing to listen to the radio via digital platforms . 66% of the UK’s population now listen to audio via a digitally connected device, throughout the week and as the way consumers listen to audio evolves, it opens up opportunities for growth and competition, within audio advertising. The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom's Mesha Williams. Ollie Deane: This unprecedented situation has reinforced the value and role of audio. The Future of Audio Manchester; Mediatel Events; Live Stream; Mediatel Events spoke with six key figures from the audio world to discuss how they have dealt with the coronavirus crisis and what next for radio, streaming, podcasts and voice technology. George Seed: The future of audio will be the combination of engaging content with a unique interaction point. Audio chatbots, quizzes, and informational content are all prime examples of what will undoubtedly come out in abundance. Speaking about advertising: “Your eyes are worth ten times more than your ears. Traditional publishers are now pushing content onto audio platforms. Receive weekly round-ups of the latest comment, opinion and media news, The five golden rules of audio branding (Hopper, Mediatel) We talk a lot about audio branding and you might ask yourself where to start? Why the 5G era relies on a new breed of CDN – new Vision Paper. Helping publishers increase engagement, improve monetisation and drive new audiences. Find out more about the event here. Marco Bertozzi, VP of Sales (Europe), Spotify. We won’t send you spam or share your details with others. Siobhan Kenny: I have been impressed with how many brands including supermarkets, banks and utility companies have responded and turned around important and vital consumer information. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. IAB Europe panel at MediaTel Future of Audio Event October 15th, 2019 | Industry Event. I think over the next few weeks we will see brands that can advertise return to radio. Mediatel | 2 441 abonnés sur LinkedIn | Mediatel is the UK’s leading provider of media tech, data and thought-leadership. Marco Bertozzi, Spotify’s VP Head of Sales EMEA, led the discussions at the Future of Audio, where he started by laying out a clear mission for the future of audio in Spotify’s world. This article originally appeared in Mediatel in May 2019. Siobhan Kenny: Before this all happened, audio was booming and radio was at the heart of that audio revolution. Although from the output you wouldn’t know it, stations moved fast to protect their talent with some presenters broadcasting live from their homes, displaying the usual versatility of the medium. With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. IAB Europe will be hosting a panel at the MediaTel Future of Audio event on 15 October. Media professionals congregated from around the world on November 25 to reach one destination - a link on the Mediatel Events website. When the future is uncertain, it is necessary to creatively prepare for all eventualities and dynamic personalisation is a great way to do that. We have been at the forefront of telecoms planning for almost 30 years. Articles by Raymond Snoddy on Muck Rack. There’s been an increase in cooking and housework-themed playlists, showing that people are primarily focusing on family and domestic tasks instead of music intended for get-togethers. The range of roles that audio is able to play during this pandemic is also impressive. The Future of TV Advertising Global brought to you by Thank you for joining us. We represent the majority of commercial stations in the UK so are in daily contact with the Dept for Digital, Culture, Media and Sport and Ofcom, updating them on the latest situation in our industry. At the recent Mediatel Future of Audio digital conference, representatives from Acast, Bauer Media and News UK all testified to record listening weeks since the UK went into lockdown; Acast … With dynamic audio campaigns, we are able to instantaneously turn off script lines that are no longer relevant, giving us an opportunity to respond quickly to the COVID-19 developments. In a period of social isolation, mediums like TV and film face a harsh possibility of not being able to produce content, which means that a large amount of writers, producers and talent will creatively explore what they can do in the audio space. Digital audio is also a very flexible approach to brand communications. Mediatel Solutions Logo . Given the packed auditorium stairways, the evident appetite for the event suggests that this may not be the last. Spotify’s execs have been busy in Europe this week though: VP of EMEA sales Marco Bertozzi was talking at Mediatel’s Future of Audio event about separate topics: including a call for brands to do more with audio advertising. What Does JAY-Z’s Fight Over Audio Deepfakes Mean for the Future of AI Music? Mediatel Audio Logo. Contextual targeting as a replacement for audience-based targeting. The industry has adapted to enable buyers to purchase from a single point, with DSPs offering digital/audio and out of home inventory. Howard Bareham: The latest streaming numbers released are showing that radio and audio listening is up across the board. Most importantly, we have all been super focused on supporting our clients – seeing beyond marketing budgets – to the real people involved: people with families, jobs, businesses and their own staff that they want to look after through these times of uncertainty. Dr Augustin Fou: Independent Ad Fraud Researcher. But what happens when your creative flow is a no show? London . Mesha Williams joined MediaCom in April 2012 where she began her media career as a TV buyer in the Investment team. The standout winners we think will be the news services, where the streaming figures show they have had a bigger increase than other formats. All Advertising Connected Home Connected TV Delivery Infrastructure Inside Video Tech. Full day. The full-day event will take place on October 15, at the Soho Hotel in London. READ MORE. A fitting end to 2020, with a future-facing conference attended by a decentralised audience, separate physically, yet descending upon one fixed spot to discuss the future of publishing. We have several COVID-19 efforts already underway. Complete the form below to download the post event report. For example, CTA's could be switched from in-store to online delivery by location as and when it becomes necessary. © 2019 Mediatel Events Ltd. All Rights Reserved. Home, Work, Play – it’s there with you – and the mass adoption of voice assistants, music streaming, podcasts and other forms of audio entertainment provides massive opportunities for content teams like ours to develop sonic branding or immersive experience unlike anything ever experienced before. Instagram logo icon ... Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. 14:05 - 14:25. The Future of Audio. It feels like we’re debating a subject that has real value to the media ecosystem, and that is exactly what Mediatel Events is setting out to do with our new Future series of events.”. Siobhan Kenny: The whole Radiocentre team has been working flat out. direct to your inbox. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. Reset your password Nonetheless, as leaders from tech, digital, TV, audio and publishing in the audience shared their opinions from the show floor, the mood remained positive and bullish about media’s prospects – if we share a collaborative ethic and show a healthy appetite for fun. ... a copy has now been sent to the Mediatel Newsline team who will review it shortly. That can’t be right,” said Bertozzi, according to Mediatel. Blog Press Release. Speaking at the Future of Audio, Flora Williams, ... Mediatel News understands that Spotify has already explored measurement via RAJAR, but concluded it was not a system that would currently benefit it, suggesting media-owner buy-in could prove problematic. Ollie Deane: During such unprecedented times the media industry faces challenges but higher listening figures particularly across radio, demonstrate that audio is resilient. Experts in data science, website applications and API development Mediatel enable companies to improve their business prospects and increase profitability.

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